ROA Brand Guidelines

Discover the tools and guidelines that define Realty of America’s professional identity. The ROA Brand Guide provides everything you need to maintain consistency across all your marketing materials, from logos and color palettes to typography and messaging.

ROA Logo Files

The Realty of America logo is the cornerstone of our brand identity. To maintain consistency and enhance visibility, adhere to the following guidelines:

  • Primary Usage: When applicable, the white logo on Powersuit Blue background  is the preferred branding option.
  • Secondary Usage: The Powersuit Blue logo on a white background offers a clean and professional alternative.
  • Boxed Logo: Use the boxed logo on any non-standard backgrounds to ensure proper contrast and legibility.

What’s Our Type?

Typography is a key element of Realty of America’s visual identity, helping to communicate our professionalism, clarity, and modern approach. Our chosen fonts create a cohesive and polished look across all materials, ensuring readability and consistency.

ROA Color System

Colors are more than just visuals—they evoke emotions, build recognition, and create a cohesive brand presence. By using the ROA color palette consistently, we reinforce our commitment to excellence and make a lasting impression on agents, clients, and communities.

Powersuit Blue
HEX:
#10295A
CMYK: 
100, 91, 35, 30
RGB:
16, 41, 90
PMS:
PANTONE 2767C

Legacy Green
HEX:
#1A9175
CMYK: 
83, 20, 65, 4
RGB:
26, 145, 117
PMS:
PANTONE 334C

Power Pink
HEX:
#DB1263
CMYK: 
9, 100, 40, 0
RGB:
219, 18, 100
PMS:
PANTONE 214C

Misty Grey
HEX:
#E6E7E8
CMYK: 
8, 6, 6, 0
RGB:
230, 231, 232
PMS:
PANTONE 663C

Barely There
HEX:
#F1F2F2
CMYK: 
4, 2, 3, 0
RGB:
241, 242, 242
PMS:
PANTONE 663C

Pure White
HEX:
#FFFFFF
CMYK:
0, 0 , 0 , 0
RGB:
255, 255, 255